Michelle’s commitment to balancing soundly researched strategies with results-focused creative is the product of her education and experience.
An economist by training, Michelle earned a B.A. in Economics from the University of Michigan and an M.A. in the same field from the University of Detroit, where she also taught Microeconomic Theory. She rounded out her education with a Ph.D. in Psychology with an emphasis in Media from Fielding Graduate University in Santa Barbara, California.
In her early career, Michelle worked as a consumer economic analyst for Data Resources, one of three major econometric firms in the country.
This experience made her a natural fit when she entered agency life as a media planner and buyer. In her time at industry heavyweights like W.B. Doner and Hill, Holiday, Connors & Cosmopolus, her work as Media Planning Supervisor and Network Buyer on national accounts such as Gillette, Spalding Golf, Hood Dairy Products, and Faygo Pop earned her Ad Woman of the Year.
At BERLINE, she combines her immense understanding of economics and consumer behavior to develop effective strategic directions for clients in any field by analyzing industry-specific data and observing broader cultural trends.
Michelle also serves on the Board of Advisors for Walnut Lake Preschool and is recognized in the Who’s Who of American Women.